I have been looking into a new car recently, which is a tad bittersweet.
My car is absolutely awesome, super quick and I love her to bits, but she guzzles petrol like I guzzle beer and something slightly more economical is definitely required!
I walked into our local Citroen dealership and could not have felt more out of place. Weird, considering how much I love cars and know about them. Did any sales person approach me to see if I needed any help? No they did not… about the only time they never have!
One would have assumed someone who was taking an interest in the cars and reading the information would have looked serious enough about finding out further information, clearly not and it can only be put down to one thing… I am a woman… what would I know about a car? Wrong dudes in the crisp white shirts… I probably know more about what goes on under the hood than you do.
This really got my back up and I walked out with my head held high, whilst giving and evil stare and proceeded to slide back into my Jaguar and zoom off in a cloud of dust.
This really shouldn’t be the case though should it? Did they not want my money?!
So, imagine my surprise when I recently read that Nissan are opening 300 ‘Ladies First’ dealerships – only in Japan currently, which is fortunate actually. The concept is to make the whole car purchasing experience easier and nicer for women, as they peruse cars in an environment looked after exclusively by female staff. Wouldn’t it make negotiating slightly harder though?! 😉
When women are in the driving seat when it comes to making purchases, is this really necessary? Will it not just make the whole male/female divide even worse? All I want is a new car, I know what I want, engine size, colour etc – I just want a car showroom to take me seriously… at the same time as taking my money!!
This is a collaborative post.