Weight loss tips are greatly searched for especially coming up to the summer. Everyone wants the golden nugget, that one piece of advice that gives you what you need to read. The advice that makes it easier than a weight loss journey actually is.
What happens when that golden nugget starts flashing away at you, winking and cheekily inviting you to click on the link and read more? The chances are that link you so desperately want to lead you to the greatest dieting elixir of all, is more than likely infecting your computer with viruses that will make your computer seriously ill. There simply is no justice in the world!
Intel Security have recently conducted some research on women who are looking for dieting and weight loss tips online and to make people aware exactly how easy it is to find tips that are unsafe or land on websites with dangerous downloads for your computer.
Statistics from the research revealed that 57% of the people in the UK between the age 21 and 54 have ever clicked on a promotional link (e.g. advert/advertisement) that offers a diet program/product/tips. Hands up, I have been guilty of that in the past! The summer seems to be the time when people are more conscious of weight loss with 44% of the people surveyed stating they would most likely click on a promotional link for a diet program/product/tips before the holidays. ‘Lose Belly Fat’ was the most likely promotional link to be clicked on with 34% of those surveyed selecting this option. Interestingly 28% of the people surveyed assume it’s a genuine site if they see a promotional link pointing to weight loss information.
Staying safe online, especially when searching for weight loss tips is an easy problem to solve, simply make sure you have up to date anti-virus and malware software or use a web reputation tool such as McAfee WebAdvisor that can help identify risky sites and inform you that you may be about to visit one.
Click with caution – offers from sites that seem too good to be true, such as “Lose 10 pounds in one week,” may indicate that a site should be viewed with caution. Websites or emails might include phishing links that can lead you to websites that lure you into giving personal information to cyber criminals or download malware to your computer. It boils down to common sense… just like in the world of online dating… if the profile picture looks like Tom Hardy, chances are the guy behind the profile is not Tom Hardy!
In collaboration with Intel.