Marketing your new business is essential. If you want to attract customers, you will need to explore a variety of different marketing strategies. ‘Marketing’ your business could be anything from building a website to printing flyers. Some marketing techniques will work well for some companies, but not for others, so it is important to experiment until you find the ones that work for you.
In this post we’re going to take a look at five different ways to attract customers to your new business…
Setting up social media accounts for your brand is a great place to focus your digital marketing efforts. Social media is a really easy and effective way to promote your products or services to the millions of users out there. Blogging is also a good option because it helps you to demonstrate your industry expertise and attracts new visitors to your website.
Offline marketing includes things like direct mail, flyers and magazine advertising. These are a great way to promote any online campaigns you are running. However, it is important to ensure that they have eye-catching designs to stop them from being binned! You may also wish to create to some stylish business cards to hand to potential clients with your contact information.
Branded merchandise is a great way to promote your business. These items can either be sold or used as gifts. Giving away branded merchandise will help to build brand awareness and attract new customers. You could add them to packages when your customers place online orders. This may help to encourage them to come back and shop with you again in the future.
Giveaways and competitions are a great way to spread awareness of your brand and attract potential customers. You can use a number of different marketing channels to help promote your competition, such as email and social media. By creating a cross-channel campaign you can also benefit from more subscribers to you newsletter or more followers on your social media channels.
Face to Face Marketing
Building up your online presence is important, but don’t forget about traditional face to face marketing too. Attending a networking event can be a great way of finding new business opportunities and growing your list of contacts. Don’t forget to take along those business cards!